No doubt creativity is big on social media and this South African beauty Influencer on instagram is doing it big on the platform with her craft. The 23-year-old Mihlali Ndamase has been ranked the 17th highest paid make-up artist in the world on the Instagram Rich List.

According to, which analyses data such as audience engagement, follower count and post frequency on social media, Mihlali who has just over 735000 Instagram followers earns a whopping $1800 (R25 000) per paid post.

Coming in first place under the beauty category is Huda Beauty founder and beauty blogger, Huda Kattan, who has over 37 million followers on the app and makes $91300 (R1,270m) per post on Instagram.

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