Former footballer & now a business mogul David Beckham is a valuable brand on its own, and such trait hasn’t gone unnoticed afterall. The 44-year-old retired soccer star will attend the GQ Awards in association with HUGO BOSS, in London on today where he will be presented with the prestigious prize.

David – who appears on one of the GQ Men of The Year Awards special edition covers of the October issue of the magazine – opened up to the publication about the advice he has for his and his wife Victoria Beckham’s four children, Brooklyn, 20, Romeo, 17, Cruz, 14, and Harper, eight.

David Beckham GQ cover

He said: “To work hard, simple as that. I tell the kids they have to make choices, sometimes give things up. If your friends are going out on a Friday night, maybe you can’t. Maybe you’ve got tennis practice the next day or you’re in the studio singing, like Cruz, or you’ve got a shoot, like Brooklyn. That’s where your focus needs to be.”

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