Legendary singer and songwriter, KanyeWest has reached another level in the fashion game when it comes to his Yeezy brand.
On Friday, he shared a tweet to announce that his brand and the popular clothing company Gap have a new partnership.
According to the NYtimes, Kanye and the Gap have partnered for a 10 year deal for the “Yeezy Gap,” apparel line.
The retailer says that the clothing line will make its introduction during the first half of 2021.
Someone familiar with the negotiations reportedly said that they agreed upon the deal, which starts this month, with the option to renew after five years.
The Yeezy design studio, under Kanye’s direction, plans to creative direction, plans to create “modern, elevated basics for men, women and kids at accessible price points.”
Mr. West’s “design vision” will extend to how the line will be showcased in Gap’s stores and online.
Gap is making a far bigger bet on Yeezy and Mr. West, a celebrity, creative entrepreneur, rapper and designer, than a typical designer collaboration.
At the five-year point, Gap is hoping that Yeezy Gap will be generating $1 billion in annual sales. For context, Gap’s brand brought in $4.6 billion in global revenue last year.